We are currently in our 25th year in business and we love what we do - it's exciting, always changing, we get to work with cutting edge phone system technology from worldwide leaders such as Avaya, NEC, Cisco, and Nortel.
The new world of Internet marketing does not just require additions, changes, and updates of HTML code and pages for our websites though. Now as much time is being spent updating the many and varied sources of Social Media Marketing.Like other savvy and successful online companies, Telephone Magic is on Facebook, Twitter, LinkedIn, Google+, Pinterest, and - oh yes - we also Blog!
Don't get me wrong, it's actually quite a bit of fun reaching out and touching the people who utilize our business telephone products every day in their day to day life. We appreciate our clients and we strive to give them the best personalized service in the industry. We feel, more than others, we create long-lasting relationships with our customers and they tend to come back time and time again due to the personalized rapport we forge with them.
On the other hand, Social Media is, in itself, a full time job, equal to, and in many cases, much more work than our websites they drive. I am certain many of you, as small, medium, and even large businesses, struggle to find the time in the day to juggle all of their social media sites, trying to be as responsive as possible while also trying to get their regular work done in a timely fashion.I have talked to many business owners/managers/CEO's that wonder how anyone is supposed to do all that social media demands without employing the full time efforts of a dedicated person. No doubt, it is tough. On one hand you don't want to drop the ball, fail to make regular posts, and not get back to potential customers when they come knocking at your various social media outlets. On the other you have to deal with real world financial constraints driven by the economy which prevent you from carving out yet another salary from a potentially diminishing pie.
On top of this, your products are almost always evolving and new information is coming out regularly and needs to be updated on your actual website. Now let us try to keep up with as much of that work as possible to ensure the site you wish to promote with all your social media venues is not itself becoming stale and outdated, causing it to fall in the rankings of our friends at Google, and other search engines.
The Social Media challenge is certainly a real one and we all have to either deal with it in the best way we can with the limited time we have or, God forbid, simply ignore it and the world around us that has embraced and promoted it. Right, that is not an option. Time to get back to our Facebook page!
